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Hues of Holi: A Phulwa Celebration

Spring is a season of rejuvenation. After the long cold dark of winter, new vegetation sprouts and enlivens the earth. Mirroring this growth in nature, new hopes and dreams are born in us for the year ahead. To mark this awakening of nature from its winter’s slumber, each spring, in the Indian subcontinent, the festival of Holi is celebrated with great joy and ardor.

The Holika Dhahan, on the eve before Holi symbolises the incineration of inner evils and renewal of goodness and purity of the soul. This renewal is celebrated the next morning as people come out on the streets, transcending all barriers  to play with colours, distributesweets and join the merriment.

Holi_kele_nanda_lala,_A_paiThrough the use of Holi colours, the spirit of spring is given outward expression. These colours also signify the denunciation of the racism that afflicts Indian society. As per legend, when Lord Krishna was worried that fair Radha would not reciprocate his love because of the dark hue of his skin, his mother Yashoda advised him that he and Radha should colour each other’s face with Holi colours and transcend through their union, the petty barrier of skin tones.

What a pity it is though, that in the celebration of the jubilant spirit of this festival, many of us use synthetic colours. Made from harmful chemicals, these colours pose a great hazard to our health. How many times do we wake up the day after Holi with rashes on our skin?Being non-biodegradable, these colours also cause a lot of damage to the environment. So in celebrating nature, we end up harming nature itself.

Holi-2018Won’t it be a better alternativeto use natural colours, that are both skin and eco-friendly? Phulwa, Gulmeher’s packaged Holi Colours, is a 100% Natural& chemical free product,  handcrafted from flowers and vegetables. Invigorate your senses with the naturally fragrant soothing shades of Phulwa colours. With Gulmeher being a collective of women waster-pickers turned Artisans, the earnings from selling these colours also provide a livelihood for these women, and ensure that they too have a joyful Holi with their loved ones.

Buy PhulwaAll Natural Holi Colours on Amazon


Comments (2)

  1. You are making the country better. India is blessed to have people who put real efforts to change things for the better. Thank you.

  2. You are doing a great job. Synthetic Colors really pollute the environment and don’t have any benefits for anyone. I wish you get recognised internationally and your products become so accessible that everyone can contribute by buying and helping your organisation grow to employ more and more women.

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